How to *actually* launch in 2024

Think of Reddit, TikTok comments and tweets as your new focus groups.

Author

Chaymae Samir
September 15, 2024 • Estimated Reading Time: 3 minutes

Hey,

Last week, I received a few DMs from people sharing how they invested so much time and money building the first iteration of their product to end up with practically crickets.

If I were to launch a product in 2024, here’s how I’d do it.

  1. Post about it wherever my target customer spends the most time (LinkedIn, TikTok, etc…)

  2. If it gets some traction, I’d start being consistent in creating videos about it

  3. I’d add a waitlist link to my bio and build up my users/customers

  4. I’d create a private membership or newsletter

  5. Start building the product

Posts on social media are the new MVP, whether you’re a consumer product or SaaS.

There’s literally zero downside doing it this way.

Think of Reddit, TikTok comments and tweets as your new focus groups.

To me, the most successful founders are those who can spot gaps hiding in this noise. They’re not building products and businesses to parade to their friends, chasing hype. They’re genuinely answering what people need and iterating over time.

Most people think that product-market fit is this aha moment where everything clicks. It’s actually a process. And having a community around your product not only ensures you have distribution covered, but that you also have a reliable feedback loop to build something worth buying.

This works for finding ideas too.

The usual business school textbook is so obsolete it actually pisses me off. We have young people wasting their time on old school business and marketing frameworks when they should learn how to ship products fast and get it seen by millions.

If I were to build a product business, I’d build the social media page first. TRUFF started out as a meme page before becoming an $80M backed hot sauce company.

If I were to build a SaaS product, I’d play around with v0, cursor, replit and Claude and document it all on social media.

That’s all for this week, let me know if there’s anything specific you’d like me to cover in future issues.

If you have any questions, just reply back to this email, I respond to all my subscribers.